In-Person Tattoo Seminar
The Criteria
Artists with half your talent are growing faster than you.
They’re not better. They know something you don’t know yet.
All participants receive an exclusive ebook: Level Up
World Seminars 2026
From Ibiza to the Americas — bringing elite tattoo education to stages around the world.
Ibiza Tattoo Retreat
Sold Out · 3 Editions
North Carolina
To Be Confirmed
Buenos Aires
Upcoming
Medellín
Upcoming
Rio de Janeiro
This Event →The real problem nobody talks about
The frustration is real. And there’s a reason for it.
The tattoo market grew fast, but real knowledge didn’t keep up. Social media replaced real education. What used to be learned over years with a mentor became 30-second reels — creating shortcuts, imitation, and surface-level knowledge.
The results show in the work: tattoos that fade and lose power over time. Clients who don’t come back. Work you don’t even want to show a year later — not because you didn’t care, but because nobody taught you how skin reacts long-term.
Some days the skin feels easy and everything works. The next day, you’re fighting the technique — nothing goes in the same way. No consistency, no clear reason why.
Lost on social media, with no real direction. You want to create your own style, but you find yourself copying others.
And it shows in your career: the feeling that you should be further ahead than you are. A lot of effort, but limited progress. Something is missing — but you don’t know exactly what.
What changes in your next session
Not six months from now. The next time you sit down to tattoo.
You’ll look at the client’s body and see what you couldn’t before. You’ll understand how the skin will age, where to place the stencil and why — based on anatomy, not trial and error.
You’ll know exactly which part of your career is holding you back and where to focus your energy to actually move forward.
Your tattoos will last longer, because you’ll understand what keeps them strong for 10, 20, 30 years — and what makes them fail.
You’ll have more technical control and better application, so the skin won’t feel unpredictable anymore. No more inconsistency. No more guesswork.
Clients and other artists will notice. Not because you posted more — but because the work itself got better.
This isn’t motivation. It’s what happens when you finally understand what was never properly explained.
What artists say after attending
I used so many of the techniques you showed me in the seminar and it helped me secure the greatest award in my career so far. We ended up winning 3rd place Best of Show! This is a dream show of mine. Thank you for your help and advice.
After the seminar I closed my walk-in shop and opened a private studio. I lost 30 pounds following the advice on routine and mindset. Thank you for offering artists like myself a rare chance to explore the methodologies top-tier artists employ to attain success.
I would rate the workshop with top marks. You’re paying for the knowledge that Rich has learnt over the years and getting it condensed in two days. The few things I have taken away have made a massive difference. I knew my work was lacking and through working with Rich those areas are slowly closing up.
The proof is in the skin
The 6 Pillars of a Complete Tattoo Artist
The artists who reach the international top aren’t necessarily the most talented. They’re the ones who are solid in every pillar of their career:
When one pillar is weak, it drags all the others down — even if your talent is real. When all are aligned, every session is better than the last. Every client takes you further.
The Criteria is a one-day in-person seminar built to strengthen each of these pillars. Two international tattoo artists who reached the top through opposite paths will open up their entire process — unfiltered, unrecorded. Raw content.
Who’s teaching
Rich Harris
@harristattooart | Dark Horse Collective, Birmingham, UK
Started tattooing at 33. After teaching dozens of one-on-one seminars, he identified the pattern that holds most artists back: energy in the wrong pillar.
- 12+ years tattooing professionally
- 161K Instagram followers
- Award-winning at international conventions: Frankfurt, Brussels, Paris, Stockholm, Florence, Milano, Belfast, and Miami
- 2 awards at Gods of Ink 2023 (one of Europe’s largest conventions)
- 4.96/5 rating from artists who attended his seminars
- Specialist in Graphic realistic style
Waler Montero
@waler_montero | Los Montero, Argentina
Started at 13 in Argentina. Moved to Europe to find what was missing. Discovered that understanding the human body is just as important as mastering the machine.
- 17+ years of professional experience
- 246K Instagram followers
- Awarded at multiple European and American conventions: Milano, Paris, Brussels, Berlin, Dortmund, Amsterdam, Luxemburg, Bogota, Montevideo, La Paz, São Paulo, Buenos Aires, Miami etc.
- Specialist in colour Surrealism and large-scale pieces
29+ years combined. 407K+ followers combined. Opposite paths. The same conclusion: talent alone won’t take you far.
Award-winning around the world
Rich and Waler have taught, competed, and collaborated at the biggest tattoo conventions across the globe.
What you’ll learn
The day is split into two complementary blocks. One covers career structure. The other, how the body actually works.
Block 1 — Structure and Systems
With Rich Harris
- Discover which pillar of your career is holding back all the others — and where to start
- Understand why artists with less talent grow faster — and what they do differently
- Create without depending on inspiration — how to stay consistent even on bad days
- Make designs that work on the body, not just on paper — colour, composition, and flow
- Know exactly who you are as an artist — and attract the right clients because of it
- Manage large projects from the client’s idea to the final session without losing quality along the way
- Use AI to enhance your creative process — without losing authenticity
- Social media made simple — grow your presence without burning out or losing authenticity
- The 6 techniques & 10 checkpoints I use so I never struggle on skin
Block 2 — Skin, Anatomy, and Identity
With Waler Montero
“Skin is not a surface. It’s a complex system. We work on human bodies, not canvases.”
- Look at the client’s body and see what was invisible before — tension, structure, movement
- Understand why the same ink reacts differently on each part of the body — and what to do about it
- Tattoo respecting how skin moves — so the work lasts decades, not months
- Truly understand that skin is not paper — and why that changes everything about the result
- Build an artistic identity that is yours — not copied from Pinterest, not dictated by the algorithm
- Think in decades, not likes — every tattoo is a 30+ year promise
- Master the art of design — from concept to skin-ready artwork, with the methods behind Waler’s signature creations
Who it’s for
- You tattoo professionally but feel like you should be further
- You’re dedicated, you study, you put in the work — but the results don’t match
- You want to truly understand skin — not memorise techniques that only work sometimes
- You’re building a long-term career, not just an Instagram account
- You’re ready to hear what you need to hear, not what you want to hear
Who it’s NOT for
- You want a formula to go viral on social media
- You believe you already know enough
- You’re looking for ready-made techniques to copy without understanding why
- You’re not willing to question what you’re doing today
Here’s everything you get:
Total value: US$ 1,750+
Rich and Waler teach this same content in the UK for £1,300 (~US$ 1,650). They decided to bring it to Brazil at a price that makes access possible:
One investment. Every session, every client, every piece of work from here on — changed.
Secure Your Spot via WhatsAppTo put it in perspective:
- Less than a quality tattoo machine
- Less than the price of an average professional session
- Less than the cost of ONE lost client from work that didn’t last, a client who didn’t come back, or pricing that was set too low
You pay once. What you learn changes every session, every client, every piece of work from here on.
Exclusive Digital Workbook — Level Up: A Tattoo Artist’s Guide to Discipline, Structure & Growth
Written material that goes deeper into what can’t be covered in a single day. This isn’t a generic PDF with motivational tips. It’s a reference guide created by someone who spent years structuring his own process and testing it with other artists.
The content keeps working after you leave the room.
When and where
Only 43 of 50 spots remaining
50 spots. That’s the maximum number that allows us to deliver the content with quality. This isn’t artificial scarcity. When it’s full, it’s full. No waiting list.
First and only in-person edition in Brazil in 2026. No recording. No replay. No cameras. The content stays in the room.
Frequently asked questions
The seminar is delivered in Spanish (Waler Montero) and English (Rich Harris), with a professional translator for the native language of the host country. Visual demonstrations make the technical concepts clear regardless of language level.
You should have foundational tattooing experience. This seminar is designed for working artists who want to reach the next level — not complete beginners. If you’re already tattooing (even if early in your career), you’ll get massive value from the content.
There are no recordings or replays — the content stays in the room. If you can’t attend on April 2nd, this specific edition won’t be available again in 2026. Contact us via WhatsApp to discuss your situation.
Sign up now
A year from now, you’ll be in a different place. The only question is whether it’ll be the same place as today — or further than you can imagine right now.
Reserve Your Spot via WhatsAppAll participants receive the exclusive ebook: Level Up.
P.S. — Every artist who reached the top will tell you the same thing: there was a single moment that changed everything. Not a gradual improvement — a shift. A day when they saw their craft, their career, and their potential through completely different eyes. For many, that moment came from being in the right room with the right people. April 2nd could be that day for you.
P.P.S. — Remember: this is the first and only edition in Brazil in 2026. 50 spots. No recording. When the room is full, the only option is to wait for 2027 — if there is a 2027 edition.